Awful. Hey, at least they dont eat Tide Pods. Such as Tomorrow. The cookie is used to store the user consent for the cookies in the category "Other. My goodness, youre generous. Couldnt agree more, laj. They had some pretty good ones for a while (the Cave Man sequence; the rhetorical Q&A and others). Yuck, bleck, double yeck, fooey, gag, cover yer ears. What market are they going for? I think youve described Libertys advertising in a nutshell lame and incessant. The car in the ads appears to be a 1972 Plymouth Duster. Emu and Doug are a fictional dynamic duo, enthusiastic about sparing people from overpaying for one-size-fits-all i, ce. To capitalize on the popularity of the buddy-cop genre, the two ha, d in a series of commercials, some of which even include a car from, d other period pieces. What this says about the ad world and the people who approved of these ads, I am too polite to say. If their commercials are stupid, is their agents and policies just as bad? Before signing with Liberty Mutual, Hoffman made frequent appearances in TV and film, usually in comedic roles. Or maybe author James Hold is correct and Limu Emu & Doug are a not-so-subtle pinch of ORyan & His Ostrich which first appeared in his book 2016 book, Incidental Contact. , I may be wrong on this and Im sure Ill be corrected . I think its adorable, and cute, and I just adore him! For the record, We do own passionate pillow-guys pillows, and sleep pretty damn well on them too. His agent called him after Hoffmans time on the show ended. Youre right, Andy. December 25, 2022. I have fantasies about strangling him. Live birds were used during the initial shoot, and this footage was blended together with a digital rendering of LiMu, to create the final character. We dont want to hurt anyone, and I hope that the Emus were treated well. Thats not easy to do. Once again, there is no mention of key business metrics such as increased calls for quote requests or, Heaven forbid, sales. Chrysler made the Plymouth Duster. I despise LMs commercials. Tweet: @AskLiberty for customer service related concerns or inquiries. Change). Hey, Ming. I agree.the Emu and the wet teddy bears have to go. Those Jimmy Dean commercials with the grating harmonica have been raking their fingernails down the chalkboard of my nerves, too. I wonder, since when do 1970s TV cop shows resonate with Liberty Mutuals target audience? A few new faces (and feathers) are moving into the advertising world: meet LiMu Emu and Doug, the stars ofLiberty Mutual Insurances new national advertising campaign that launches today. Guess they have some mentally deficient ad men. (Ha! What car does Doug from Liberty Mutual drive? But a much more dangerous, insidious ad campaign is being waged by Match.com involving Satan. Commercial Actress The name of the actress in the commercial is Dorthea Lauren Allegra Lapkus, professionally known as Lauren Lapkus. Write Liberty Mutual and tell them what you think. Like them or not, the LiMu ads are generating attention. Where are Liberty Mutual commercials filmed? What kind of money is Liberty paying their advertising firm? Obviously this adolescent attempt fails miserably. In my feeble attempt to be open minded, maybe Im missing something. Who hates emus? The purchasers of the LM support such bad behavior with their premiums. My ? What good imaginations at the ad agency. ;;; We have watched the EXACT SAME insurance commercial air four times within a one hour TV program!!! Thats business. Based in Boston, Massachusetts, and featuring the Statue of Liberty (formally Liberty Enlightening the World) on its logo, it employs over 45,000 people . LiMu Emu and Doug drive a Liberty Mutual car with a siren on top. Hi, David! There are many companies that use real or cg animals as characters in their ads. The real question should be who actually approve the wet teddy bear commercial they need to be looking for another job. Its natural habitat is the Australian outback. Its difficult to decide which is worse. It is especially interesting to hear that the you only pay for what you need is actually based on the companys research. I would never even inquire about their insurance. Im wearing the mute button out!! He succeeded his predecessor Edmund (Ted) F. Kelly on June 29, 2011. Then if I ever get pulled over by the police and asked to provide my proof of insurance, theyll think Im crazy also! The ads are annoying and lame. Today. And unfortunately, as annoying as the Liberty Mutual commercials are, they certainly have no monopoly in that area. Thanks Rob. Astonishing to me that Liberty Mutual is willing to spend all this money on advertisements that have no real message. Hey, 1994. Maybe well get a clue as to whether they do or not if and when another batch of LiMu ads are made. . [15], Liberty Mutual's growth has been both organic and through acquisition. the only one I laughed at was the Zoltar Thanks, lady ad. Such is the challenge of being provocative. I thought Doug and Emu were absolutely stupid, BUT, then comes the wet teddy bear commercial now that is the stupidest commercial yet! My friends say the same. Sorry, I think you are the one with a pineapple sideways up your arse and its making you cranky and whiny. The next year was a moderate increase which I expected but then the following year they posted a significant increase again without a legitimate reason. Facebook: https://www.facebook.com/libertymutual/ Twitter: https://twitter.com/LibertyMutual. I dont understand what image they were going for here. Yes, Robert, I figured the 15% increase was for each year, but thanks for clarifying. I have been in the marketing communications/branding biz and made a lot of clients very happy with the sales increases. I suppose the line is mildly amusing, unless you are someone whos upset that the emu may have hurt himself pecking the mirror. My thoughts exactly! Who plays Doug in LiMu? Youre exactly right, James. . Spider Bite LiMu Emu & Doug and Spiderman! They brought this one back, and this guy is the worst. By clicking Accept All, you consent to the use of ALL the cookies. Doesnt seem to be the case. They are aggravating, annoying and irritating. Fucking hate it so fucking much. At least Progressive has had a few bright spots recently, but overall they are few and far between. Save the poor Emu from this classless ad! this means they have heard us loud and clear and will be changing their campaigns soon. Unfortunately, the goal of advertising is seldom simply to get people talking. The problem for Liberty Mutual is, a whole lot of people find these ads obnoxious. So sad to be you. Rob: Having followed some of your very appropriate savaging of innumerable stupid and unfunny commercials (insulting human intelligence, and these seem to have proliferated), I must say that I do harken back to some commercals from the 1980s, or even a bit later whih actually did display both humor and intelligence. Its abuse. But hey, all those cool ad people get to clap themselves on the back and tell each other how creative they are! (Im retired and living on social security.) Appears sloppy and not so bright but ends up getting all the answers. The possibilities are endless! Who is the wife in the Liberty Mutual commercial? I cant find audio or video of this one yet, but Ill post it if I do. Liberty Mutuals continual clown show of ads undermines its brand completely. Libertys commercials neither address consumer concerns nor give people reasons to feel good about buying the companys insurance. How to Start a Car with a Bad Crankshaft Sensor! Ive been thinking of switching for several reasons These annoying ads are the final straw. And the Haribro commercial with adults talking like 4 yr olds. You may enjoy the commercials, Diane and if so, good for you. Agh, be careful what you ask for, Gail. As the answer is likely very little, it would seem that this campaign is aimed at a different audiencelate Boomers and Gen Xers. Any ideas? We are an industry leader in affinity partnerships, offering car and home insurance to employees and members of more than 15,000 companies, credit unions, professional associations and alumni groups. I know about emus because I helped take care of them in a zoo. No surprise, it is yet more evidence that the people behind LM advertising are completely creatively bankrupt. Says the Anonymous Coward who didnt leave his name or email. I agree % with the bad grammar observation. Easy, my man. It finally dawned on me that my least favorite commercial was actually for Liberty (Liberty, Liberty)! Share it with friends, then discover more great Nicely done! Awhile back ago, Liberty Mutual quoted me a fantastic rate on insurance for 2 vehicles, a primary residence, and a rent house. Have you seen Libertys latest ads? Bottom line is, a company isnt going to waste time or money churning out the same commercial over a long period of time (like Limu Emu) unless theyre getting paid and a growing customer base. Because of this ad, I am NEVER going to purchase insurance from Liberty Mutual. I still have no idea what Liberty Mutual is trying to communicate to potential customers other than they have an advertising budget comparable to the other 4 or 5 big spending insurance companies. I mean, Liberty Mutual commercials are terribad I dont understand what some people like about them, either. I particularly like some of the wardrobe choices for the cast of this commercial. And the dude (Doug) who is his partner should end up in a car crash with Mr. Mayhem. Youre not the only one with an ear for the bad grammar. Oh, and they saved me hundreds too ! The main advice I have for someone that has a point of view like yours is dont watch TV or listen to commercials. On the other hand Progressives Flo campaignwhich is dreadfully dull as a campaign conceptis written so damn well I have come to really like them. Since being put on extended furlough and sheltering in place, Ive watched a lot of TV. The epitome of ads with bratty bad behavior has to be the early Twix commercials: Two for me, none for you! Turned me off on them forever. Hi, Marilene. Dont even get me started. Thanks, Give It A Rest, but Ill stop goofing on Millennials when they stop twerking on Facebook and falling over cliffs trying to take selfies. I really thought the COVID-19 lockdowns would force advertisers to change their strategies and tone. Id like to know how they customize car insurance. They are disgusting. As per notes above.Limu the Emu is partly real/ partly computer-generated. Conspicuously absent from its answer was any mention of hard metrics such as the change in numbers for calls or new quotes. ago But instead when they crash, they don't die that fast. Let me start by saying that I get the advertising prime directive, a corporate version of no such thing as bad publicity having watched TV ads from their truly primitive genesis in the 50s of my childhood to the manipulative psycho-scientific constructs of today. The first commercials were directed by award-winning Australian director, Craig Gillespie, who collaborated with the Mill, a visual effects studio, to bring LiMu Emu to life. . Youre right, theres no value in an inexpensive policy if it doesnt help you when you need it most. All Im saying is give it a few years. But I suspect that a simple testimonial campaign would be considered boring or lazy by most advertising and marketing people today. David Hoffman claims that nobody has ever mistaken him for Doug in public. Is the Matthew Gray Gubler TV commercial blocked? I think these Doug and Emu skits are great. . As the first spot opens, we see LiMu the Emu and Doug (played by actor and writer David Hoffman) talking with a couple on the street. Great post, Mary. The LiMu Emu ad is one of the very few I sometimes un-mute. Meant to sell you what they have to offer, to DRAW you to them, Not repel. As of December 31, 2021, Liberty Mutual Insurance had $156.043 billion in consolidated assets, $128.195 billion in consolidated liabilities and $48.2 billion in annual consolidated revenue. S.Hrg. Lapkus is an American actress, comedian, impressionist, and podcast. The bird is funny and David plays a great part. The only people taken in by this slogan are complete noobs who havent the first clue about insurance, and for these people, Liberty hasnt even tried to help them understand. 01-30-2020, 01:04 PM. https://m.youtube.com/watch?v=5ugLWL3G9iQ. Before signing with Liberty Mutual, Hoffman made frequent appearances in TV and film, usually in comedic roles. Can't stand any of them but that might be my least favorite just for the fact that you have to hear the stupid "LIBERTY LIBERTY LIIIIIBERTY" twice in like eight seconds. Dumb Ass commercials are one thing but for heavens sake please not the same one over and over again. The next most atrocious ads currently defiling the small screen, Liberty Mutuals own other ads with the actor who cant learn lines, come in at a distant second! And more befuddling is the source of this abysmal campaign: Goodby, Silverstein & Partners. . Media have reported on it and people have complained (a quick Google search turns up lots of articles), but the stereotype shows no signs of going away. Its only going to get worse. It is almost admirable. It seems to me that they are trying to copy everyone elses ads to see if one works for them. That jingle scrapes on my ears like a Q-Tip from Hell! So glad you picked up on that. Its fun and memorable, and this is only the beginning for Liberty Mutual.. That they were created by the same agency that did the Got Milk? campaign so many years ago just boggles the mind. Please make them stop! But I think in the end, its simply true that different people like an amazing variety of different things. Whos that girl? . I would make different accounts just to like this one a hundred times! "Liberty Bibberty". [1] [2] [3] She has also appeared in television commercials for Liberty Mutual Insurance. 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